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3Jul/250

Slot Machine positioning


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Books have been written on this subject, and the bickering and face-offs about where the "hot" video slots are positioned in the casino are still ongoing - over 60 yrs after slots were first placed in the casinos.

The standard rule is that the superior slot machine games were located just inside the main door of the casino; so that potential gamblers going by would see jackpot winners and be smitten to come into the casino ... play. Our point of view is that this is definitely no longer the case.

Practically all of the major casinos these days are titanic complexes ... now you can't see inside from the sidewalk, so there's no longer a reason to have the 'loose' one armed bandits in close proximity to any doorways.

Yet another standard rule is that loose slot machine games are positioned on the major aisles inside the casinos, again so that more people could see winning jackpots and be galvanized to play. However, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their philosophy about where to place the loose slot machines.

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