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18Sep/150

Slot Machine positioning


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Books have been said on this subject, and the controversy and squabbling about where the "hot" video slots are located in the casino are still passionate - over sixty yrs after the slot machines were first placed in gambling houses.

The traditional rule is that the best slot machines were put just inside the main entry of the casino; so that people passing by would be able to see actual jackpot winners and be captivated to come into the casino and play. Our thought is that this is definitely no longer the case.

Just about all of the major casinos today are enormous complexes ... you can no longer see inside from the sidewalk, so there is no longer a reason to position the 'loose' slot machine games close to any exits.

Yet another standard rule is that loose slots are installed on the major aisles in the casinos, again so that more potential gamblers could see winning jackpots and be influenced to play. Importantly however, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their philosophy about where to place the loose one armed bandits.

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