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29Sep/190

Slot Machine positioning


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Books have been said on this item, and the contention and disharmony about where the "hot" slot machine games are installed in the casino are still taking place - more than sixty yrs after the slot machines were 1st installed in casinos.

The quintessential rule is that the better slot games were installed just inside the entry of the casino; so that persons passing by would see actual jackpot winners ... be impressed enough to come inside and play. Our stance is that this is definitely no longer true.

The great majority of the big name casinos presently are monstrous complexes and you can no longer see inside from the sidewalk, so there's no longer a reason to have the 'loose' slot games close-by any doors.

An additional standard rule is that loose slot machine games are located on the major aisles inside the casinos, again so that more potential gamblers could see winning jackpots and be inspired to play. Nonetheless, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their perspective about where to place the loose one armed bandits.

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