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13Sep/220

Slot Machine positioning


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Volumes have been stated on this item, and the disquiet and face-offs about where the "hot" slots are positioned in the casino are still raging - sixty years after the slot machines were first installed in casinos.

The quintessential rule is that the very best one armed bandits were put just inside the entrance of the casino; so that folks passing by would see actual jackpot winners and be keen enough to come into the casino and play. Our assessment is that this is definitely no longer the case.

Nearly all of the mega casinos these days are immense complexes and you no longer can see inside from the sidewalk, so there is no longer a reason to situate the 'loose' slots close to any entrances.

An additional traditional rule is that loose slot machines are located on the major aisles in the casinos, again so that more persons could see winning jackpots and be encouraged to play. Nonetheless, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Today, casinos are constantly changing their perspective about where to place the loose slot machine games.

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